Lucara Diamond sells Lesedi La Rona to Graff Diamonds for US$53 Million

Lesedi La Rona with wordmark.jpg

Wow! An amazing Lesedi La Rona  (“Our Light”), the second largest diamond ever discovered, is embarking on the next chapter of its journey. It was sold to Graff Diamonds that also earlier acquired 373 carat diamond that was originally part of "Lesedi La Rona".

It was a great honour for us to be working with Lucara Diamond on branding and marketing this natural wonder in 2016. We created a unique wordmark, ads, invites and commemorative gifts for the series of exclusive cocktail receptions held at five world-class cities to introduce Lesedi La Rona. 

Lesedi La Rona wordmark design.jpg
Lesedi La Rona invite.jpg
Lucara medallions Lesedi La Rona sm.jpg

Deposit development plan for Denison Mines

Final deposit development plan

Final deposit development plan

A very cool 3D illustration we completed this summer. In this type of graphic we remove the layers of geology so the viewer can peek into the earth in a completely unrealistic way. These are some of our favourite projects to work on – it's technical and artistic at the same time. 

The client needed to explain how both deposits will be mined as a single operation. One of the deposits is located above the unconformity, in the soft sandstone and will be mined with the help if the "freeze tent". The other deposit, below the unconformity, will be mined conventionally. We requested as much available info as possible and received various cross sections and models.

Various figures supplied by the client

Various figures supplied by the client

We then do a line drawing and go trough multiple rounds of revisions to arrive at the final drawing.

First we do a simple pencil sketch to confirm with the client that we are on the right track

First we do a simple pencil sketch to confirm with the client that we are on the right track

Vectorized 3D draft with colours, but without shading and textures is sent for approval before final shading is added.

Vectorized 3D draft with colours, but without shading and textures is sent for approval before final shading is added.

Final 3D model illustrated with shading and surface detail. Annotations are the last step left after that.

Final 3D model illustrated with shading and surface detail. Annotations are the last step left after that.

Filo Mining – New Company Logo

We have been getting compliments on our recent favourite project. We could not be happier with how it turned out and the final selection the client made.

Background: Filo Mining is a spin-out of Filo del Sol project that was previously part of NGEx Resources portfolio. Filo Mining is a Lundin Group Company.

Filo del Sol Project

Filo del Sol Project

Concept: Filo means “Ridge” – “sharp ridge” in Argentina Spanish, and “razors edge” in proper Spanish. Sol means sun. Filo del Sol project is located in the Andes and straddles the border between Argentina and Chile.

Inspiration: The client requested to see the sun as one the elements in the logo. The images of mountains at sunrise or sunset immediately came to mind. The distinct Alpine Glow was the main captivating element we wanted to achieve.

Alpine Glow Concept

Alpine Glow Concept

Another point of of inspiration came from the graphic qualities of vintage travel posters. Simple, bold lines create powerful image, easy to remember.

Vintage travel poster. 

Vintage travel poster. 

Final logo for Filo Mining.