Lucara Diamond sells Lesedi La Rona to Graff Diamonds for US$53 Million

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Wow! An amazing Lesedi La Rona  (“Our Light”), the second largest diamond ever discovered, is embarking on the next chapter of its journey. It was sold to Graff Diamonds that also earlier acquired 373 carat diamond that was originally part of "Lesedi La Rona".

It was a great honour for us to be working with Lucara Diamond on branding and marketing this natural wonder in 2016. We created a unique wordmark, ads, invites and commemorative gifts for the series of exclusive cocktail receptions held at five world-class cities to introduce Lesedi La Rona. 

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