I am excited to finaly introduce a new logo we designed for a new NGEx spin off – Josemaria Resources.
The logo is inspired by a unique terrain of Josemaria Project that is located in Argentinian high Andes and is based on a fractal interpritation of the switchbacks that are such a distinct visual feature of the location. The colour scheme is a nod to Argentina’s flag.
This logo completes the trilogy (for now) of Andes inspired logos NGEx Resources and Filo Mining.
Our long time client, NGEx Resources approached us with a rebranding request. With new and exiting things on the horizon they wanted a stronger, more powerful logo that would signal a pick up in pace to the investor.
Using the success of the logo design for the company’s recent spin-off Filo Mining as a departure point, we revisited the core values of NGEx Resources and their motto ’No Guts No Glory’. The new logo elevates the name NGEx above the high Andes where the company’s projects are located. It plays with the notion of a range of opportunities to explore and develop. The style, reminiscent of vintage mountaineering illustrations, embraces the idea that a combination of hard work, skill and risk are the only path to reach the pinnacle.
Vintage mountaineering illustrations inspiration.
This incredible unaltered photo from Josemaria project shows how truly amazing the colours of high Andes are.
We have been getting compliments on our recent favourite project. We could not be happier with how it turned out and the final selection the client made.
Background: Filo Mining is a spin-out of Filo del Sol project that was previously part of NGEx Resources portfolio. Filo Mining is a Lundin Group Company.
Filo del Sol Project
Concept: Filo means “Ridge” – “sharp ridge” in Argentina Spanish, and “razors edge” in proper Spanish. Sol means sun. Filo del Sol project is located in the Andes and straddles the border between Argentina and Chile.
Inspiration: The client requested to see the sun as one the elements in the logo. The images of mountains at sunrise or sunset immediately came to mind. The distinct Alpine Glow was the main captivating element we wanted to achieve.
Alpine Glow Concept
Another point of of inspiration came from the graphic qualities of vintage travel posters. Simple, bold lines create powerful image, easy to remember.
Vintage travel poster.
Final logo for Filo Mining.
